Creativity can feel hard to come by. It’s like catching a spark of lightning in a bottle. When you’re stuck and feel unable to create, there’s ways to find inspiration. For some people, they get that spark by listening to music. For others, they are inspired by their surroundings.
One such creative who found her inspiration in the city around her is Heba – the founder of Burj Al PR, the first Emirati PR agency in Dubai.
“As an Emirati woman growing up in the bustling city of Dubai, my story is a colorful tapestry woven with experiences that have shaped my outlook on life. Watching the city evolve and grow sparked my imagination and instilled in me a sense of ambition.
I viewed the world through the eyes of an artist, finding beauty in the blend of tradition and modernity that defines Dubai’s landscape. My love for art led me to take on ambitious projects, like creating a massive 4 meters mosaic frame of Dubai’s ruler using regular Rubik’s cubes. It was a challenge that tested my creativity and determination, but ultimately fueled my passion for pushing boundaries and dreaming big,” shares Heba.
Starting a business is not easy. It requires a lot of work, dedication and strategy. There’s plenty of guides online that are step-by-step instruction manuals on how to start a business, but following the advice does not guarantee success.
What sets Burj Al PR apart from other PR firms and communication-based companies is that the core of their operations is a unique blend of cultural insight and strategic skills. Heba looks at the world with both the eyes of an artist and a business owner. Watching Dubai transform as she grew up was pivotal to making this happen.
Inspired by the strength and resilience of the Burj Khalifa, they infuse their work with a deep understanding of the cultural nuances and values of Dubai and the Middle East. This connection, rooted in Heba’s upbringing in a city of sand turned into a symbol of modernity, informs every action they take.
The company’s core values of integrity, authenticity, and meaningful connections guide their approach to public relations. They don’t just aim to communicate. They aim to bridge cultural gaps and build relationships that last.
It took ambition to be the first Emirati PR agency in Dubai, especially with over 80 nationalities in the UAE, companies have to take into consideration the various languages and cultural differences of the population.
Through believing in the power of communication to bridge gaps and build relationships, Burj Al PR incorporated the prefix “Al,” which represents the tribal sense of unity in Dubai’s culture. This connection between culture and brand identity is not just a business strategy for them; it reflects Heba’s personal belief in the importance of authenticity and meaningful connections in all interactions.
Learn more about Burj Al PR and contact them here.
