Personal branding has become paramount to building a successful career and standing out in today’s competitive and dynamic business world.
In this article we have Namita Tiwari, a leading marketing & personal branding expert, sharing her top ten tips for developing a powerful personal brand.
According to Namita, to have a strong personal brand it is imperative to be up-to-date with your industry, being resilient and adaptable, getting recognition and seeking growth by gaining visibility and opportunities.
Let us look at what Namita suggests as an effective strategy for this.
1. Be authentic
Being authentic is the key to building a strong personal brand. Namita recommends having authenticity in branding. One needs to show the differentiation they own in the ecosystem and build on key factors which make them original and an outlier when it comes to establishing the brand.
2. Define your brand
Here, Namita is harping on the importance of clearly defining what you stand for.
Understand that your personal brand is the sum of your personality, skills, experience and values, with a solid reputation that people know and trust.
This further articulates the benefits and awareness it can bring to businesses and communicate with the target audience in a way that resonates.
3. Consistency is key
Namita advises that maintaining a consistent message, tone, and identity will help build reputation and reliability.
Consistently presenting and expressing your brand presence reinforces the message and helps you build trust and credibility with the people you intend to influence and change. Strong personal brands are constant—always visible and available to their audiences.
4. Always Network
Namita feels that relationships are the eternal currency of business and nurturing your network is the key factor behind a personal brand’s success.
She advises attending networking events and connecting with people in your industry and even beyond can make a lot of difference. She believes networking is an essential building block for personal branding. Participating in conferences and seminars allows individuals to showcase their expertise and stay updated with the latest trends.
5. Build thought leadership
Namita advises to position oneself as a thought leader in a chosen field and increase visibility to strengthen your brand. Strong brands are based on today, with room to evolve for tomorrow. Creating thought leadership keeps you evolved and updated with industry changes. While based on authenticity, there is an aspirational element to branding which gets addressed when you emerge as a thought leader. It allows you to remain relevant to your target audience while becoming relevant to new audiences.
6. Effective online presence
Namita recommends creatively and regularly harnessing your online and social media presence. She stresses on building a website and leveraging the power of social media to showcase expertise, connect with others in the industry, and establish oneself as an authority. It also serves as a central hub for its online presence, allowing people to find and learn about them easily.
7. Focus on Content
According to Namita, creating valuable content is a great way to share knowledge and expertise with the world and establish oneself as an authority in the industry. She suggests creating valuable content such as blog posts, articles, and videos to share knowledge and expertise with the world and establish oneself as an authority in the industry.
8. Be visible and valuable
Namita believes being present and well known in the industry is essential for personal branding. This means actively participating in industry-related events and organizations and making oneself known to others. Joining professional associations, attending networking events, and participating in conferences can increase visibility and your knowledge and value in the industry.
Namita recalls how giving frequent guest lectures at one of the business schools actually led to her being invited as a TEDx Speaker on metaverse marketing. She had created a good presence in the ecosystem that brought her this opportunity.
9. Listen to your audience & inner voice
Namita thinks being open to evolving yourself is crucial for personal branding.
A personal brand is a lifelong project that constantly evolves and changes.
Seeking opinions from colleagues, mentors, and industry professionals can help individuals identify areas to pivot their personal brand. Namita here mentions her own example, while she was frequently talking on marketing, slowly with time as an initiative of her network members and her own passion for social causes, she started getting speaking opportunities related to women empowerment and girl child education and now her personal brand is not just that of a marketing guru but also an inspiring icon on gender equality and global good.
10. Let others share your story
Namita believes in continuously building your advocates and followers and nurturing those relationships with constant knowledge sharing and value giving, which will in turn make them expand your personal brand further.
With these effective tips and tricks, elevating your personal brand will bring unforeseen growth to your career. Follow our Marketing Guru Namita Tiwari on LinkedIn and Instagram to get more valuable tips on marketing and branding.