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People Are Obsessed with Influencer John Jackson’s Wine Collecting Strategies on Instagram

Shane Hellman by Shane Hellman
February 10, 2022
in Business
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People Are Obsessed with Influencer John Jackson’s Wine Collecting Strategies on Instagram
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John Jackson is a wine influencer who has grabbed the attention of social media for the high quality wines that he tastes and shares with his followers, which include some of the best and most valuable wines in the world.  He collects wine bottles as a hobby while being a well-accomplished attorney and partner with a large law firm.

John developed his hobby of wine collection more than 15 years ago. While attending a business dinner back in 2007, John had a chance to taste an Opus One from Napa.  It was this experience with a special bottle of wine that triggered John’s passion.  A short time later, John visited Napa County in California to visit wineries and learn more about wine. Since that time, John tries to visit at least three wine regions a year and has now visited more than 40 different wine producing regions in numerous countries around the world.

John regularly tastes top wines and frequently shares his tasting notes and review on social media. Even though he started on Intagram only 2 ½ years ago, John’s popular Instagram page (@AttorneySomm) has more than about 17k followers. For a detailed tour into his collection of rare bottles, John also publishes weekly wine videos on his YouTube channel, Attorney Somm.

John began on social media as a creative outlet and to share his wine experiences with others. His content is a valuable source of information to learn about wine tasting, wine pairing, and wine values. In addition to the practical knowledge obtained from his travels and tasting experience, John pursued formal wine education as well and has obtained the prestigious level 4 certification (DipWSET) from London-based Wine & Spirit Education Trust (WSET).

John stands out from other wine influencers because he generously shares his experiences and wine collecting strategies so that viewers can learn how to select wines for their wine collections. Attorney Somm, his YouTube channel, consists of extensive content about every aspect of wine for wine lovers. From recommending wines for business dates, managing wine cellars, picking the year’s best wine to sharing his observations of wine tastes and aromas, there is something for everyone.

John has been working with different wine brands on Attorney Somm as well. Recently, he collaborated with Dr. Tiffany Moon, from season 5 of Bravo’s The Real Housewives of Dallas, to discuss her wine launch of ‘Three Moons Wine’. Since then, Dr. Moon and Attorney Somm have published several more entertaining videos, including celebrity wine reviews.  John also conducted a virtual wine tasting video with Ambassador Kathryn Walt Hall, in which they discussed the approach that Napa-based Hall Wines takes to grape growing and wine making.

To keep his content authentic and reliable for wine collectors, John only collaborates with businesses that hold value to his followers. By giving honest blog reviews or posting video content about wine tasting, John aims to grow his influence with various social media strategies to educate more people with time.

Shane Hellman

Shane Hellman

With vast experience managing editorial teams, Shane brought life to this idea and rendered all that was necessary to create an interactive and attractive platform for the readers. Apart from managing the editorial part of the platform, he contributes his insights and strategies for it’s growth.

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