The world of User Generated Content (UGC) is constantly evolving thanks to platforms like TikTok. This once niche digital marketing strategy is now known by the average TikTok user since going viral on everyone’s FYP (for you page) in 2022. But despite the free resources available online, it can still be a challenge for many creators to navigate the complexities of the UGC space and turn their passion for content creation and creative strategy into a profitable business. This is where Kelly Rocklein, the founder of UGC Social, comes in.
Kelly Rocklein is a well-known authority in the UGC and direct response marketing space. She has a wealth of experience and knowledge that she’s eager to share with her growing audience of new and advanced creators with the end goal of speeding up their learning curve. With her unique and extensive career and business experience, Kelly is uniquely positioned to offer valuable insights and support to creators who want to take their UGC business to the next level. UGC Social provides free and paid resources designed to help creators of all experience levels succeed in their UGC endeavors.
One of Kelly’s goals is to make alternative education more accessible and respected. As someone who couldn’t afford college and grew up low-income for most of her life, she understands the challenges of trying to beat poverty, while building a career from the ground up, without a traditional education and monetary resources to fall back on. Since direct response marketers are judged by KPIs (key performance indicators) that can be tracked through ad performance, there is a backdoor into the industry for those without a traditional education like Kelly. Through UGC Social, she hopes to help those who can’t afford college find financial freedom through UGC and digital marketing. Her platform offers free resources for new creators and paid resources for those looking to scale their UGC business to the next level.
When Kelly first launched UGC Social on TikTok, she had no intention of offering paid coaching services and digital products. It wasn’t until she was asked hundreds of times by her growing audience that she even stopped to consider it. Fast forward to present day, and she now has a StanStore (an online market for digital products and coaching services) featuring premium resources, which include a UGC guide, starter bundle, 1:1 mentorship, portfolio audits, a monthly newsletter, and more!
By providing so many valuable resources to creators’, UGC Social has quickly become the go-to mentor for anyone looking to make their mark in the industry and build a sustainable UGC business that pays competitively. With her extensive background in UGC and digital marketing, her passion for helping other creators succeed, and her commitment to making alternative education more accessible, Kelly Rocklein is set to impact the UGC community significantly. Whether you’re a new or advanced creator, UGC Social is an invaluable resource for anyone looking to scale their UGC business. You can learn more about UGC on Kelly’s TikTok account, UGC Social, and expedite your learning with resources from her StanStore here. If you’d like to get to know her more personally, you can connect with her on Instagram. Additionally, she recently launched her YouTube channel and is an active user on LinkedIn.