In an era of cutthroat competition, where merely blending in is not an option, one agency stands tall above the rest; Bruce Clay Inc. (BCI), a pioneer of SEO agencies.
Unlocking the true potential of search engine optimization, BCI revolutionized the industry with its unwavering commitment to reliability and ethical SEO practices.
With proven top-notch SEO strategies, BCI catapults businesses to the top of search engine results.
It is a company that every chief marketing officer should know about, as its legacy is intertwined with the evolution of search engines themselves.
The Rich History of BCI
Founded in 1996 by visionary Bruce Clay, aka the “Father of SEO,” BCI started as a one-man consulting venture that predates the widespread use of the terms “SEO” and “SEM.”
That same year, Clay developed his first search engine diagnostic tool to track keywords, which is said to have been the first of its kind. That tool led to further SEO software development, which today is called the SEOToolSet®.
Then in 1997, Clay popularized the term “search engine optimization” by using it to describe the services he offered, laying the foundation of the SEO industry as we know it today.
Back in the late 1990s to early 2000s, SEO was primarily about on-page optimization that included using relevant content and keywords.
However, as more and more websites competed for better search engine results page (SERP) rankings, SEO became more complex.
An Evolving Agency
Just as the search engines have evolved, so has BCI.
What was once a single-man venture, BCI eventually grew into an international SEO brand with agency locations all over the globe.
Back in the U.S. headquarters, the agency made it to the Inc. magazine’s list of 5000 fastest-growing private companies in America nine years in a row from 2007 to 2015.
Through the years, the agency flourished as it implemented complex, technical SEO for clients, catapulting them into the top spots in the SERPs and driving organic traffic and revenue for businesses.
As search engines embraced the latest AI technology, which is more complicated and advanced, SEO needed to adapt too.
What’s more, the agency’s SEO analysts are experts in their fields, with every team member having no less than ten years of SEO experience under their belt; this is unlike many other SEO agencies out there, hiring just to grow their teams and attract more clients. Their extensive expertise in handling business-critical SEO projects makes the team at BCI an invaluable resource to clients.
The company’s commitment to excellence is well-known in the SEO industry. On BruceClay.com, it states: “Our SEO goal is top-3 rankings for important keywords and to generate traffic. We cannot sacrifice quality. We are top-shelf and thus charge the right fees for a quality white hat solution.”
A Promising Future
The experts at BCI continuously forecast what search will be like in the future or what technology might affect search engine algorithms so that they can proactively recalibrate as needed.
As technology advances, SEO will focus more on website content demonstrating experience, expertise, authoritativeness, and trust (E-E-A-T). It will also consider proper site structure, BERT (Google’s machine learning framework), user experience, and site performance.
Clay believes that SEO has staying power, as search engines continue to be one of the first places people go to discover products, services, and information.
His mantra is “SEO is forever!” – meaning that SEO is an integral part of any business’s operations for the lifecycle of their website if they want to claim their stake in the SERPs, attract customers, and drive business growth.
For all these reasons and more, BCI is a trusted choice in SEO agencies and a great partner for dealing with the intricacies of the changing SEO landscape.
If you’re looking for expert advice on the latest SEO strategies, you can sign up for Bruce Clay Inc.’s renowned SEO training here.
