‘‘Eat the Damn Cake,’’ because eating whatever you want is your right, and no one is allowed to judge you for how big your cake slice is.
Carly and Maddie Biron, the co-founders of Built by Biron, LLC, a personal and small group training business, strongly encourage people to eat whatever they want. The sisters developed their business based on the expression “health at all sizes.”
Amidst the pandemic, when people were disoriented about their healthy being and bewildered with the impacts of lockdown life, the Biron sisters brought the tailored fitness sessions in their lives for free. They received an overwhelming response to their videos, and their classes were jam-packed with enthusiastic people about their health and fitness. After three months, they started charging a subscription fee, and the clients were happy to pay. A $30 monthly subscription to the sisters’ fitness firm now includes a selection of virtual weighted workouts, banded workouts, and burnouts. The monthly subscription contains 30 fitness videos that may be viewed at any time. A $20 subscription for a low-impact training regimen is also available.
Carly and Maddie Biron grew up in Framingham, MA, and graduated from the University of Massachusetts Amherst with a degree in exercise sciences (Kinesiology ). Both sisters were top-notch swimmers in high school and the university and made many records. They suffered multiple injuries as well in achieving their swimming goals. Their experience taught them how to run this fitness business, specifically focusing on the body’s requirements, injuries, and experiences.
What sets the Biron sisters apart from the rest of the fitness business is their strong mindset of not focusing on the number on the scale or weight loss. They firmly believe that every individual needs healthcare and fitness despite how much he weighs. The concept behind Built by Biron enables people to develop a regular habit of exercise and maintain a healthy fitness routine. Carly and Maddies also have their podcast, “Eat the Damn Cake,” which covers fitness-related topics in a fun-loving way. Eat the Damn Cake goes by the punch line of “A little bit of fitness, and a little bit of lifestyle, and a whole lot of cute, fun, and flirty banter. Get your weekly dose of Carly and Maddie diving into the fitness trends and breaking down the fitness industry while adding their own little touch on things.”
Carly and Maddie are thoroughly enjoying the fitness ride with their clients and going with the flow. They aspire to have a fitness trip all over the United States to spread the viral message that everyone should Eat the Damn Cake.
