Starting a new business is nerve-wracking. You have to ensure the quality of your product or service remains at the top while dealing with shifts in the market and competition. Having an unstable financial plan on top of this adds an extra burden on the owner. Thus, it is vital to adopt sound accounting practices. This is where Jayanthi Ganapathy comes into the equation. As a certified, experienced accountant turned founder and CEO of FinAccurate, Jayanthi is helping small businesses with their accounting. With her experience in administering accounting operations at an international level, Jayanthi brings the finest solutions to the table.
An entrepreneur persistently moves from one milestone to another with no loss of enthusiasm – and Jayanthi’s journey was no different. After 11 years of corporate work, Jayanthi decided to showcase her expertise in a more independent setting. In 2015, she founded FinAccurate, an accounting advisory enterprise that aimed to help small businesses cut expenses and increase revenue.
Tapping into her forward-looking approach, Jayanthi realized many small firms in America were overpaying taxes, compromising sustainable growth in the process. She created dependable strategies to reduce taxes legally, prompting startups to implement a fool-proof tax reduction strategy. The company offers payroll support, outsourced accounting, bookkeeping, cash flow predictions, and more. Staying true to their slogan, “We Deliver Business Sense,” Jayanthi’s team has helped hundreds of clients upgrade their finance game as per the standards of notable companies.
Jayanthi is incredibly proud of her company’s efforts to automate accounting processes, merging traditional accounting methods with cloud accounting. She points out that most companies fail at managing accounts because of their unwillingness to adapt to the changing technology – this is why she is bringing accessible outlets to enable her clients keep up with the evolving digital scape.
Her desire to converge accounting and technology also comes from her own struggle in the early days of FinAccurate. After establishing her own company, Jayanthi had to juggle countless software that provided mediocre services. The subscription programs were costly as well. To assemble all her business in one place, Jayanthi began to create a software.
ProcessWurks is an operation management software for accounting and bookkeeping – it is easy to use with its all-in-one approach. This software is an all-encompassing solution for CPAs, accountants, and tax professionals. It helps create seamless workflows for various firm operations – Jayanthi elaborates, “ProcessWurks is a 360-degree easy-to-use Operations Management software created for Accountants by an Accountant.“
FinAccurate is also working to introduce Robotic Process Automation (RPA) technology to further streamline daily operations like data entry for small accounting firms via their Boston Robotics program.
The main reason that Jayanthi left her flourishing corporate job was to help small businesses. Given the product roadmap of her company, Jayanthi is clearly succeeding at her mission. She plans to revolutionize the accounting industry by giving budding businesses a chance to grow.
You can learn more about her company and what happy clients have to say by clicking here.