The willingness to achieve the impossible and the belief in oneself to do so is what makes a person unstoppable. They are the ones who are clear about what they want in life, and they have confidence in their direction and path. Similar is the case with Carmen DeCharisse, who inspires millions of women, helping them feel confident through her bold and feminine clothing line.
Born on September 17th, 1992, in Jackson, Ms, in the deep South of America, Carmen was named after her aunt Carmen, whom she admires greatly. Her name has Spanish origins, which suits her well because it means nature, a beautiful, robust, and romantic person. Her fashion brand, DeCarmenAfrik, embodies femininity.
Her mother and her father, both have African-American roots, which naturally instilled a love for the African continent in Carmen. Even though they were divorced – she was raised in a single-parent household – Carmen grew up within a community of supporters. She was a pampered child and very much loved. Her family’s struggles went unnoticed as her mother never made it look like they had troubles.
Carmen had a healthy upbringing that included basketball, school, and church. She began playing basketball at six and went on to play collegiately on a basketball scholarship. Carmen’s entire character was founded around her love for basketball. It helped her find her voice and discover who she was.
Her success as a great basketball player spilled over into other parts of Carmen’s life, inspiring her to believe in her potential. It also instilled in her a sense of collaboration and community, helping her to engage favorably with individuals from diverse backgrounds, and broadening her perspective. She also learned to accept responsibility for her actions and gained a strong sense of leadership.
All these qualities helped Carmen take the initiatives she had taken to start her brand while assisting other girls by providing them with vital necessities such as clothing, personal hygiene products, food, and education tools. Carmen has defied the generational curse and done something unprecedented in her family. Her purpose with DeCarmenAfrik is to show black girls and the culture at large that they, too, can achieve their goals and ultimate aspirations. She wants to be that inspiration through herself and her brand. Carmen encourages girls to feel strong, gorgeous, and assertive while thriving in their femininity by wearing DeCarmenAfrik.
Being an ambitious woman, she always looks for opportunities to expand her brand DeCarmenAfrik and wishes for her brand to be in high-end concept stores. One of her biggest goals right now for DeCarmenAfrik is to develop and have organic growth online. She is working hard to have a storefront in America for her American buyers. Carmen has learned never to give up and is determined to push herself forward to achieve the goals she has set for herself.