Facebook has emerged as an integral part of the marketing process and over the past decades, has managed to rigorously evolve the digital marketing space. Businesses across the world require a face and Facebook is the platform mostly chosen. Return on investment (ROI) is described as what the company receives from the time, money, and resources put into the social media platform. Developing marketing strategies that drive high ROI campaigns is the key to a successful online business but the question is, how is it done?
Dennis Yu is an American digital expert who loves to provide mentorship and share his insights on managing campaigns. He is a world-renowned lecturer and speaker on Facebook Marketing having the privilege of presiding over 730 times for various platforms in almost 20 countries.
Being an international Facebook data and ad geek, Dennis sheds light on the best approach to run a high ROI campaign, something he speaks from experience. “Start with one channel that is already producing 50+ conversions per week.Create a 1% lookalike audience against the highest quality custom audiences of 200+.Adapt the content to be on Facebook– essentially square video and images, plus killer copy.And run to the conversion objective, manually bid to the highest CPA you’re willing to accept at the margin.If you don’t have the strong signal of custom audiences, then rely upon tight interest targets of competitors and related products. You could even mimic what competitors are doing with the ever-improving Facebook Ads Library, which lets you spy on anyone’s ads.But the key is already having conversions in another channel, so the algorithm can learn quickly and optimize for you.”
Dennis owns Blitzmetrics which is a digital marketing company that partners with schools to train youngsters. The company offers courses, implementation and also provides consulting. It started on the back of a wealth of digital marketing experience and by a drive to help businesses get the most out of their marketing campaigns through better measurement and implementation of marketing tactics.
Dennis previously worked as a Yahoo search engine engineer and was responsible for ads optimization and analytics across search and social platforms. His experience with a global enterprise coupled with his long-standing passion for digital marketing enabled him to take a giant leap and begin training aspiring digital marketers.
Dennis believes in giving back to the community and not only through financial compensation but also by spreading awareness of empowerment. Ensuring that the youth of today are mentored in the ever-changing climate of digital marketing is his ultimate goal. You can check out more about the services offered by Blitzmetrics here and get to know more about the digital profile of Dennis on his website.