To much surprise, the famous London-based influencer, Mosope Ogunjobi, comes from a legal background where she studied law with economics. Thus, after completing her education, she opted to join the financial industry as a corporate governance professional where she worked with a number of blue chip firms for a decade before hopping into the fashion industry.
As Mosope was a chartered secretary by profession, she worked with senior members, such as executives and CEOs, to promote good governance across organizations. However, her friends always advised her to take fashion more seriously. They believed that she had an eye for fashion, as her outfit choices and style were always amazing. As a result, Mosope decided to give her creativity a chance. She started her fashion business, Luxuriant Style, a personal shopping business for high net worth individuals where she would assist her clients in selecting different clothing pieces for them, or in simple words, Mosope would “shop for them”. As her stylish ideas and creativity started to come to life, Mosope got a number of exciting opportunities and clients including many influencers from personal shopping. But as she closely worked with these influencers, she realized how she could use her skills to create her very own digital platform. This way she would not only be able to inspire her potential followers but also build a digital family to interact with. Thus, Mosope took this opportunity to create Style Necessity on Instagram, where she would regularly post her work related to luxury fashion, beauty, and lifestyle.
Even though it took some time, the London-based influencer was soon able to hit 1 million followers on Instagram. As she was passionate about fashion, Mosope captured and shared everything related to beauty, and lifestyle. But what made her business unique was the fact that she was one of the few underrepresented influencers in the luxury space. Thus, Mosope continues to work and build strong relationships with luxury brands globally, to be known as one of the main social media influencers who provides great content in the luxury industry. This way her work will not only provide great content, but also allow her to continue connecting with her followers.